Public Sector · US Government · Defense · Technology · Cyber

Leadership & Technology
for Organizations That Matter

Specialized in Public Sector advisory and doing business with the US Government. Executive coaching, strategic advisory, and certified small business mentoring — grounded in 20+ years of real-world experience. SAM.gov registered. Insured. Amherst, NH.

Explore Advisory Books Articles & Papers
20+
Years Public Sector Experience
2
Published Books
12+
Articles & Papers
3×
Weekly Leadership Content
Now Available
Leadership with American Innovation
A framework for redefining how leadership works — grounded in real-world experience and enduring principles. By David Haberland.
Order on Amazon →
Advisory Engagements
Selective. Tailored. Results-driven.
Engagements grounded in the WAVE + ONS framework: Wisdom, Alignment, Values, Execution, Ownership, Navigation, Stewardship.
Current Engagements
▶ Federal advisory engagement underway ▶ SecureFi Institute — AI & Cyber Research ▶ Leadership250 published M · W · F
New Hampshire business owner? Skip the ecosystem. Tell us what the next stage needs, we will point you to the right help. Grow Your NH Business →
Growth & AI Enablement Services

Build Smarter. Grow Faster. Use AI with Confidence.

Practical help for startups, small businesses, professional practices, and technical founders who want to turn AI into real business capability. Senior, plain-spoken, and focused on outcomes.

“Everyone says use AI. Nobody shows you how.”

AI Business Enablement

We find where AI fits, train your team, and hand you the workflows and prompt libraries you keep using.

Learn More →

“You're running the business and it's running you.”

Fractional COO & Operations

Hands-on operational leadership from a real COO: systems, cadence, and the freedom to scale.

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“A great idea isn't a launch-ready company.”

Startup & SMB Boosters

Model, positioning, AI tool stack, launch roadmap, and IP readiness, or a 90-day growth plan for an established SMB.

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“Great care, quiet visibility.”

Professional Practice Growth

Trust-based branding, local visibility, referrals, and responsible AI for practices built on trust.

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“Invisible in Google and in AI answers.”

SEO & AI Search Visibility

Content, local search, and AI-answer readiness so people and AI can actually find you.

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“Tomorrow's risk, in plain language.”

Quantum & Emerging-Tech Readiness

Executive briefings on AI risk and the quantum threat to encryption, and how to prepare.

Learn More →
Explore All Services Book a Free Discovery Call
The Platform

One Vision. Five Expressions.

Each property serves a specific audience. OnShoreWave is the registered business entity — the operational and legal home for all work across the ecosystem.

Business Entity

OnShoreWave

The registered LLC. SAM.gov registered, EIN issued, insured. Executive coaching, advisory, and strategic consulting.

onshorewave.com
Personal Hub

David Haberland

The center of the platform. Personal brand, IC & Gov advisory, books, research, and direct access to David.

davidhaberland.com
Institute · ONS

SecureFi Institute

Governance-focused technology readiness for federal and defense institutions. Cyber, AI, quantum readiness.

securefi.com
Publication · ONS

Leadership250

Monday, Wednesday, Friday. 250 years of leadership lessons connecting history to the challenges leaders face today.

leadership250.com
Patent Pending

SecureFi.AI

An original AI Risk Intelligence Platform — a framework for understanding, measuring, and managing AI risk. Patent pending. Available for licensing discussions.

Inquire for Details
Proprietary Leadership Framework

The WAVE + ONS Framework

Every OnShoreWave engagement is grounded in a proprietary leadership framework developed by David Haberland — connecting historical insight to practical modern application across seven disciplines.

The WAVE pillars guide leaders from thoughtful insight through disciplined action. The ONS anchors sustain that leadership over time. Together they form the complete model explored in Leadership with American Innovation and practiced daily through Leadership250.

Explore at Leadership250.com → View the book →
Lead with WAVE. Anchor with ONS.
Grounded in American Innovation
WAVE + ONS Framework — Lead with WAVE, Anchor with ONS
The WAVE Pillars — Wisdom, Alignment, Values, Execution
Part 2 of the Framework
The WAVE Pillars
W
Wisdom
Perspective before action
A
Alignment
Shared direction & purpose
V
Values
Ethical foundation & integrity
E
Execution
Vision translated into results
The ONS Anchors — Ownership, Navigation, Stewardship
Part 3 of the Framework
The ONS Anchors
O
Ownership
Full accountability for outcomes
N
Navigation
Adjusting course with clarity
S
Stewardship
Lasting organizational health
As explored in Leadership with American Innovation
Practiced across the ecosystem. The WAVE + ONS framework is the editorial spine of Leadership250.com — connecting 250 years of American leadership decisions to these seven principles. It is the intellectual foundation for advisory engagements, coaching conversations, and the book series by David Haberland.
Services & Advisory

How We Engage

Each engagement is guided by the WAVE + ONS framework — selective, tailored, and focused on meaningful outcomes.

01 — Strategic Advisor

Independent Perspective for Critical Decisions

We support leaders evaluating opportunities, navigating complexity, and making informed decisions with greater clarity — at the intersection of leadership, technology, governance, and organizational direction.

  • Emerging technology readiness and adoption
  • Leadership decision frameworks and executive alignment
  • Governance awareness in complex organizations
  • Institutional and cross-sector strategy
02 — Leadership Coaching

Strengthening Awareness and Effectiveness

Conversations designed to help leaders think clearly, lead intentionally, and respond effectively. Grounded in real-world experience and tailored to the challenges leaders face today.

  • Leadership awareness in complex environments
  • Navigating change and uncertainty
  • Strengthening decision making and accountability
  • Connection, communication, and team alignment
03 — Connector

Bringing the Right People Together

Through a trusted network built over decades, we align leaders, organizations, and expertise in ways that create real value. Thoughtful, selective, grounded in trust and shared purpose.

  • Career decisions and leadership transitions
  • Key hiring and role evaluation advisory
  • Specialized expertise across legal, financial, technical domains
  • Trusted partner introductions and negotiations
04 — Consulting

Turning Strategy Into Execution

Targeted consulting for organizations looking to assess challenges, align priorities, and move important initiatives forward. Practical, structured, focused on measurable impact.

  • Technology and operational assessments
  • Strategic planning and execution support
  • Organizational alignment and readiness
  • Recovery-informed leadership training (LAAR framework)
Books & Publications

Two Books. One Mission.

Written from experience, not from the sidelines. Both available on Amazon and multiple platforms.

View All Books on Amazon Articles, Papers & Assessments
Leadership with American Innovation
January 2026

Leadership with American Innovation

A framework for redefining how leadership works. Drawing on history, case studies, and decades of executive experience — leadership is not defined by position or authority, but revealed through judgement, responsibility, and the ability to guide others through uncertainty.

Order on Amazon →
Leadership Awareness on Addiction and Recovery
2025

Leadership Awareness on Addiction and Recovery

A guide for compassionate leadership in the modern workplace. Co-authored with Ken Haberland, MLDAC. Designed to promote strategic growth in personal and professional contexts — a conversation that's long overdue.

Available on Amazon & All Platforms →
Leadership

The Team

Experienced in executive leadership, financial systems, technology, and organizational development.

David Haberland

David Haberland

President · Founder

More than two decades at the intersection of technology, strategic growth, and complex public-sector environments. Specialized in Public Sector advisory and doing business with the US Government. Certified Small Business Mentor, published author, and AI Risk Intelligence Platform inventor (patent pending). Nationwide network, based in Southern NH.

Full bio at davidhaberland.com →
Lorelei Haberland

Lorelei Haberland

Chief Executive Officer & CFO

Master's degree in organizational leadership. Applies a leadership-centric approach to financial operations supporting clarity, efficiency, and scalability. Specializes in financial data structure, workflow automation, and systems that enhance transparency for growing organizations.

Endorsements

What Leaders Say

From government partners, executive clients, and those David has coached over decades.

"Over the years, Dave has been a trusted partner on some of our most challenging initiatives. When complexity was high and paths forward were unclear, he consistently brought insight, composure, and creative problem-solving."
Square Peg Technologies — Technology Leadership
"OnShoreWave is a trusted business consulting firm with a strong understanding of public sector missions, governance structures, and operational constraints. Their recommendations are practical, well-reasoned, and grounded in public accountability."
Government Partner — Federal & Public Sector
"He brings a rare mix of strategic thinking and practical execution to government consulting. He listens first, clarifies the problem, then connects people with the right expertise to move forward with confidence. His approach builds trust quickly."
Jeremy Blaney — Government Technology Leader, LinkedIn
"I have known Dave for the past six years. Working for him at Salesforce was one of the most rewarding experiences of my career. He is an exceptional leader who excels in leadership development and has a unique ability to deliver feedback that is honest, constructive, and motivating."
Jane Reed — Former Salesforce Team Member
"I have worked with Dave for more than 15 years across multiple companies and roles. He brings a rare combination of deep experience, practical insight, and a genuine commitment to the success of others. He helps turn challenges into clear, achievable goals."
Patrick U. — 15-Year Professional Colleague
"Dave has a rare way of giving feedback that stays with you. It is honest and direct, while being thoughtful and encouraging. He listens carefully, asks questions that make you think, and helps you see situations from multiple lenses. This is a holistic relationship — he is not a one-size-fits-all mentor."
Frank P. — Long-term Advisory Client
"David Haberland has played a key role in supporting the growth of H&H Counseling. His contributions focus on business mentorship, coaching, and strategic guidance. His mentorship has been instrumental in the practice's ability to scale thoughtfully while maintaining clarity and long-term stability."
H&H Counseling — NH Mental Health & Addiction Practice
About OnShoreWave

Helping leaders navigate complexity, build resilience, and drive meaningful outcomes.

OnShoreWave, LLC assists organizations in achieving sustainable success through executive coaching, business mentoring, and strategic advisory. We focus on small and medium-sized businesses that require clarity, confidence, and practical guidance.

We partner with leaders who are ready to grow intentionally, adapt confidently, and create lasting impact within their organizations and communities.

SAM.gov registered business entity
Certified Small Business Mentor
EIN issued · Fully insured
Operates SecureFi Institute — AI, Cyber & Technology Research
Publishes Leadership250 (M/W/F)
SecureFi.AI — AI Risk Intelligence Platform (patent pending)
1
Real-world leadership experience
Not theory. Every engagement draws from 20+ years inside complex organizations and public-sector environments.
2
Technology and organizational perspective
From AI risk to quantum readiness — helping leaders understand what emerging technology means for their decisions.
3
Workplace wellness as a strategic priority
Recovery-informed leadership, addiction awareness training, and the human side of organizational resilience.
4
Trusted connections that create real value
Decades of relationships across government, technology, healthcare, and professional services — deployed thoughtfully.
Resources & Downloads

Articles, Papers & Assessments

Practical leadership insights, research papers, and tools — available for download. Topics span cybersecurity, AI strategy, leadership readiness, and organizational development.

Cybersecurity
Cybersecurity (CMMC) for Public Sector
CMMC compliance for micro and small businesses supporting the defense industrial base. A disciplined, hybrid approach to readiness.
Main Paper
View ↗ | Download ↓
Executive Brief
View ↗ | Download ↓
AI Strategy
SEO vs AIO — Parts 1, 2 & 3
How artificial intelligence is transforming search and what leaders need to understand about AI-driven discovery and content strategy.
View ↗ | Download ↓
Risk & Intelligence
The Hidden Threat of Disinformation
Understanding how disinformation infiltrates organizations and institutions — and the leadership strategies required to address it.
View ↗ | Download ↓
Workplace Wellness
Retaining Knowledge & Inspiring the Workforce
Practical strategies for knowledge transfer, employee engagement, and building organizations that retain what matters most.
View ↗ | Download ↓
Leadership
Effective Leadership Strategies
Core leadership strategies drawn from real-world experience across technology, government, and organizational environments.
View ↗ | Download ↓
Business Growth
Transform Your Business with Proven Strategies
A framework for organizational transformation — moving from reactive operations to intentional, strategic growth.
View ↗ | Download ↓
Coaching
Unlocking Leadership Potential
How leaders at every level can identify and develop the awareness, skills, and habits that drive lasting impact.
View ↗ | Download ↓
Assessment Tool
Leadership Readiness Self-Assessment
A structured self-assessment tool built on the WAVE + ONS Framework. Designed for leaders at all levels — download to begin the conversation.
View ↗ | Download ↓
Cybersecurity
Zero Trust as a Leadership Imperative
How organizations can achieve continuous trust, measurable resilience, and secure AI-enabled operations beyond traditional cybersecurity boundaries.
View ↗ | Download ↓
FAQ

Questions people ask us

What does OnShoreWave do?

OnShoreWave is a New Hampshire advisory firm that helps startups, small businesses, and professional practices use AI responsibly, strengthen operations, and grow. Services include AI enablement, fractional COO and operations, business launch, and trademark and inventor readiness.

What is AI readiness for a small business?

AI readiness means knowing where AI fits your business, which tools to trust, and how to use them safely. OnShoreWave assesses your workflows, trains your team, and hands you the prompt libraries and responsible-use guidelines you keep using.

How much does a fractional COO cost in New Hampshire?

For New Hampshire businesses, at our local rate, OnShoreWave's Operations Assessment starts at $1,500 and an ongoing fractional COO engagement starts at $6,000 per month, typically 2 to 4 days per month. Out-of-state and enterprise pricing is higher and quoted separately. Final scope and fee are set after a free discovery call.

Do I need a lawyer to form an LLC in New Hampshire?

OnShoreWave provides administrative and educational support for launching a New Hampshire business, not legal advice. We organize the steps and coordinate with your attorney or accountant for legal and tax decisions, including entity selection.

Will AI replace my staff?

No. The goal is to make your existing team faster and more capable. OnShoreWave trains people to use AI for repetitive work so they can spend their time where judgment and relationships matter.

Where is OnShoreWave located?

OnShoreWave, LLC is based in Amherst, New Hampshire, and serves startups, small businesses, and professional practices across southern New Hampshire and nationally. Reach us at sales@onshorewave.com or 855-399-9283.

Get in Touch

Ready to Work Together?

Whether you're navigating a leadership challenge, exploring advisory support, evaluating a technology decision, or looking for a trusted connector — the first conversation is always worth having.

sales@onshorewave.com 855-399-WAVE (9283) Amherst, NH — Serving coast to coast
Registered Business OnShoreWave, LLC — SAM.gov registered · EIN issued · Insured
Advisory, coaching, consulting, and leadership development services.
Connect Across the Platform DavidHaberland.com SecureFi Institute Leadership250
Send a Message
The Platform
OnShoreWave.com
DavidHaberland.com
SecureFi Institute
Leadership250
AI Risk Platform (Patent Pending)