Grow Your NH Business  /  Fractional Sales Leadership

Fractional Sales Leadership · New Hampshire

Fractional Sales Leadership in New Hampshire.

A part-time head of sales who actually runs the function: builds your pipeline, installs a real sales process, coaches your reps, and drives an accountable cadence, so growth stops depending on the owner selling in the gaps.

Schedule a Business Growth Conversation

Complimentary, 30 minutes, no obligation.

You are still the best salesperson in the company, and that is the problem. There is no real pipeline, no consistent process, and no one holding the sales rhythm together, so revenue rises and falls with how much time you can personally give it. A fractional sales leader takes that on.

What is a fractional sales leader?

A fractional sales leader is an experienced head of sales who works with your company part-time to build the pipeline, install a repeatable sales process, coach your salespeople, and run an accountable sales cadence. You get sales leadership and structure without the cost of a full-time VP of sales.

Who it is for

Founder-led New Hampshire companies where the owner is still the main rainmaker, or where a small sales team lacks leadership, process, and consistent pipeline.

The problems owners describe

  • “I am still the best salesperson and I cannot scale myself.”
  • “We have reps but no real process or accountability.”
  • “Pipeline is thin and unpredictable.”
  • “Deals stall and nobody owns the follow-through.”

What we take on

  • A real, managed pipeline with stages and forecast you can trust
  • A repeatable sales process and playbook your team runs
  • Rep coaching, call reviews, and accountability cadence
  • AI-enabled prospecting and follow-up to free up selling time
  • Hiring support and onboarding when you add sales talent

What an engagement looks like

Many owners begin with an SMB AI Growth Booster to build the sales system, then move to an ongoing fractional engagement where we run the cadence and coach the team. We can lead an existing team or help you build one from the first hire.

Investment

Build the System

$2,500– $4,000Growth Booster (NH local rate)

Lead It

$3,000/monthGrowth Partner (NH local rate)

Own It

$6,000/monthFractional AI & Growth Lead (NH local rate)

Pricing is fixed by tier. Final scope and cadence are confirmed after your complimentary conversation. New Hampshire businesses receive our local rate (shown above). Out-of-state, enterprise, and federal engagements are quoted separately.

See all packages and pricing →

Why trust OnShoreWave

David Haberland has built and sold real products, not just managed a sales team. He designed, patented, and launched SecureFi and has led go-to-market for it, and he has served as a fractional COO of a New Hampshire company. You get sales leadership grounded in actually winning customers.

Related: If you need go-to-market strategy first, start with Business Growth Consulting. To bring AI into marketing and sales, see AI Consulting. This maps to OnShoreWave's Startup & SMB Boosters and recurring advisory.
Common Questions

What owners ask us first

How is this different from business growth consulting?

Growth consulting sets the strategy: who you sell to, your message, and your go-to-market. Fractional sales leadership runs the sales function itself day to day, managing pipeline, coaching reps, and driving the cadence that closes deals. Many owners start with strategy, then bring in sales leadership to execute.

How much does a fractional sales leader cost in New Hampshire?

For New Hampshire businesses, at our local rate, ongoing leadership runs from $3,000 per month for a Growth Partner engagement up to $6,000 per month for a Fractional AI and Growth Lead who owns more of the function. Many engagements begin with a Growth Booster at $2,500 to build the system first. Out-of-state and enterprise pricing is higher. Pricing is fixed by tier.

Do I need to have salespeople already?

Not necessarily. We can lead an existing team, help you hire your first reps, or build the process while the owner still sells, then coach a hire into it. The goal is a working sales engine, whatever your starting point.

Will you use AI in the sales process?

Yes, where it helps. We bring AI-enabled prospecting, follow-up, and pipeline tooling into the cadence so your team spends more time selling, always with a human running the relationship.

Stop being your own head of sales.

Let us build the pipeline and process, and run the cadence, so growth no longer lives and dies by your calendar.

Schedule a Business Growth Conversation